Current:Home > StocksTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Balance Wealth Academy
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-17 01:23:51
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (56)
Related
- Questlove charts 50 years of SNL musical hits (and misses)
- Your 401(k) match is billed as free money, but high-income workers may be getting an unfair share
- At Sen. Bob Menendez’s bribery trial, prosecutors highlight his wife’s desperate finances
- Wisconsin house explosion kills 1 and authorities say reported gunfire was likely ignited ammunition
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Jon Bon Jovi says Millie Bobby Brown 'looked gorgeous' during wedding to son Jake Bongiovi
- Wildfire threatens structures, prompts evacuations in small Arizona community of Kearny
- Ellen DeGeneres announces farewell tour dates, including 'special taping'
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Boeing reaches deadline for reporting how it will fix aircraft safety and quality problems
Ranking
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- Victoria Beckham Shares the Simple Reason She Keeps a “Very Disciplined” Diet
- Charges against world’s top golfer Scottie Scheffler dropped after arrest outside PGA Championship
- 14 pro-democracy activists convicted, 2 acquitted in Hong Kong’s biggest national security case
- Military service academies see drop in reported sexual assaults after alarming surge
- The US-built pier in Gaza broke apart. Here’s how we got here and what might be next
- Johns Hopkins team assessing nation’s bridges after deadly Baltimore collapse
- 'Moana 2' trailer: Auli'i Cravalho and Dwayne Johnson set sail in Disney sequel
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
Alligator still missing nearly a week after disappearing at Missouri middle school
Bravo's Ladies of London Turns 10: Caroline Stanbury Reveals Which Costars She's Still Close With
Vermont’s Republican governor allows ghost gun bill to become law without his signature
Where will Elmo go? HBO moves away from 'Sesame Street'
Jon Bon Jovi says Millie Bobby Brown 'looked gorgeous' during wedding to son Jake Bongiovi
Robert F. Kennedy Jr. says he opposed removal of Confederate monuments
Hurricane Ian destroyed his house. Still homeless, he's facing near-record summer heat.